Use this simple technique to analyze your competitors and identify market opportunities in five minutes. You’ll be able to quickly identify low-hanging fruit and at the same time avoid investing in easily identifiable losers.
Based on how you want to position yourself in the market, you will be able to avoid losing the connection between your client’s expectations and your delivery.
This video uses a restaurant as an example, which makes it really easy to follow. Use the same techniques and you should be able to identify gaps in the market and places where you can stand out.
With proper use, this video content can pack a lot of punch as you further refine how you are different from your competitors.
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