If your best or ideal clients don’t know you exist, you are not visible. If they can’t find you when they start looking for someone who offers the services that you provide, you are not visible.
Are you the best kept secret in town?
Click the “Read More” button to learn what it takes if you want prospective clients to know about your services when they are looking to find someone.
Read moreAre you a commodity? Does your practice look just like everyone else’s?
Think not?
Maybe you answered too fast…
Read moreFor many small businesses, summer means less appointments as clients head for the beach and backyard BBQs, losing focus on your work together as they whirl into summer fun.
A little extra effort on your part can help to keep your clients focused on achieving their goals while enjoying the summer…and keep your appointment calendar full, too.
Read morePrivate Practice Marketing Roundtable Fresh Ideas and Savvy Strategies for Marketing Your Private Practice Hello [firstname]! We’re glad you have
Read moreGot a question about marketing your private practice? Click here to submit your question and get a personal response direct from Dianne Dawson, Practice Development Strategist.
Read moreOf all the questions I receive on an on-going basis, “how do I get more referrals” has got to be at the top of the list.
Most people approach referrals from their own perspective, one of needing something that the other has (the ability to make a referral), rather than from the viewpoint of the one expected to provide the referral.
Here’s a recent question from a practice with two partners, one of whom wants to host a party to boost referrals…
Read moreAuthoritative articles are a great tool for establishing credibility with potential clients. Presented as a White Paper, Special Report or
Read moreThe personality of your practice can be attractive and help pull clients in…or it could be a deterrent and push people away. Which is happening with your practice? When your brand personality is aligned with your goals, it’s easier for potential clients to see themselves working with you to resolve their issue. Here are a few tips for getting started…
Read moreAre you making the most of the leads you have?
“I need more referrals” is an oft heard cry of the self-employed professional. What if I said that simply getting more leads isn’t the place to focus?
Making the most of the prospective clients you already have is more effective than blindly seeking new leads. In fact, you may be overlooking great opportunities by focusing solely on new leads.
Here’s four questions to help you make the most of the leads you already have and the ones that are coming your way now…
Read moreBusiness cards, Moms and success. Yep, sometimes these three items can be a pivot point. Find out where you might want to make changes…and read about the Mom who just didn’t know enough about her son’s work.
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