Marketing Tools

Story Opportunities

Here are the media opportunities of interest today. These reporters are looking for resources to quote or include in stories they are writing. You must be a member to view this content. If you already have an account, scroll to the bottom of the page to login (left corner at the bottom). Already logged in? Click the title and go right to the article. Not a member? Click the title to create your free account.

How to Work With the Media

You’ve been contacted by a reporter for a story and you can’t believe your good fortune. Visions of reprints, television interviews and radio coverage dance in your head. You’re already planning the celebration. Before you get carried away, here are a few guidelines for talking with the media that will…

Analyze Your Competitors in Five Minutes

Use this simple technique to analyze your competitors and identify market opportunities in five minutes. You’ll be able to quickly identify low-hanging fruit and at the same time avoid investing in easily identifiable losers. Based on how you want to position yourself in the market, you will be able to avoid losing the connection between…

Remind Me Again What You Do?

Business cards, Moms and success. Yep, sometimes these three items can be a pivot point. Find out where you might want to make changes…and read about the Mom who just didn’t know enough about her son’s work.

Brochure Copy-Writing Mistakes

Clients are looking for solutions – not more questions and confusion. Don’t let your brochure lead your prospects to the competition. Take your time in writing the content for your brochure and don’t make these layout mistakes. Eight tips to polish your brochures…(click the title to read the full article)…

Twitter For Business – Intro

  Much has been written about Twitter for business.  It can be used in many ways – if you have a twitter account, you have probably seen various companies using it in different ways.  This video gives quick tips for using Twitter for business.  For a more detailed review, you will want to watch the…