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Why Building Your Practice With Referrals Doesn’t Work Like It Used To

Using referrals to grow a private practice does not work like it used to work.

Getting referrals used to be one of the proven – and almost guaranteed – ways to grow a professional practice. Not so today! Today’s consumer is very different from the consumer of yesterday. They expect to take a much more active role in both the decision to seek services and the choice of whom to select to provide those services, even when they get a referral.

So, what do you need to do to increase the likelihood that the consumer will accept the referral and schedule an appointment? Here are a few suggestions…

Are You Visible to Your Prospective Clients?

If your best or ideal clients don’t know you exist, you are not visible. If they can’t find you when they start looking for someone who offers the services that you provide, you are not visible.

Are you the best kept secret in town?

Click the “Read More” button to learn what it takes if you want prospective clients to know about your services when they are looking to find someone.

Is a Potential Client Standing Right in Front of You?

Is a potential client standing right in front of you?

I had an interesting conversation the other day with a friend who is helping his parents through the process of moving from their home of many years to a retirement community. As you might imagine, there are a lot of details to be handled.

It has also turned out to be a good time to…

Is it a Feature or a Benefit? The Secret to Selling Services

Fall is when clients get a renewed interest in engaging your services. With summer vacations over, it’s “back to business” for many people. Want to gear up your marketing to capture this renewed interest in your services?

Here are two things you can do today – plus an article you can download with tips to help you trigger the buying urge in your clients.

Get Started Marketing Your Private Practice With These Tools

Private Practice Marketing Roundtable Fresh Ideas and Savvy Strategies for Marketing Your Private Practice Hello [firstname]! We’re glad you have joined us. Most people join the Private Practice Marketing Roundtable (PPMR) because they are looking for ideas to market their business. They want more clients, more referrals and less stress and overwhelm in getting it…

Ask Dianne: How Do We Get More Referrals in Our Private Practice?

Of all the questions I receive on an on-going basis, “how do I get more referrals” has got to be at the top of the list.

Most people approach referrals from their own perspective, one of needing something that the other has (the ability to make a referral), rather than from the viewpoint of the one expected to provide the referral.

Here’s a recent question from a practice with two partners, one of whom wants to host a party to boost referrals…