Rainmaking

Top Ten Marketing Resolutions for the New Year

If you’re like me, you are excited about this New Year that is upon us. It’s a great time to assess what went well in 2010 and to make plans for an even better year in 2011.

If you are doing your planning this week, here are a few suggestions to make your New Year financially bright…

Is your Brand Personality Attracting Clients?

The personality of your practice can be attractive and help pull clients in…or it could be a deterrent and push people away. Which is happening with your practice? When your brand personality is aligned with your goals, it’s easier for potential clients to see themselves working with you to resolve their issue. Here are a few tips for getting started…

Do You Need a New Hat?

Some of us are wearing an old hat.

It’s the one we first put on when we decided to go into business. You know…back then, before you really knew what being in business was all about.

It’s the one with all those silly flowers – or rather, ideas. Silly ideas.

Like the idea that you can’t…

Sales 101 – Stop Talking – Start Listening

“Listening is better than talking” says Tim Connor in “Soft Sell: The New Art of Selling, Self-Empowerment, and Persuasion”. Connor believes that listening is an important skill in the selling process. When you are talking with a prospective client about their problem, your services and/or how you might be of assistance to him or her,…

How to Turn Leads Into Clients – Four Questions That Increase Conversions

Are you making the most of the leads you have?

“I need more referrals” is an oft heard cry of the self-employed professional. What if I said that simply getting more leads isn’t the place to focus?

Making the most of the prospective clients you already have is more effective than blindly seeking new leads. In fact, you may be overlooking great opportunities by focusing solely on new leads.

Here’s four questions to help you make the most of the leads you already have and the ones that are coming your way now…

Getting Referrals From Unlikely Places

If you are finding getting referrals to be a challenge, maybe it’s because you are trying to tap into an over-used resource. Why not try something a little different instead?…(click the title to read the article)…

Seven Strategies to Leverage the Recession

Would it surprise you to know that the recession is giving you a golden opportunity for growing your practice?

With so many businesses pulling back on their marketing efforts, that opens the door for tremendous exposure for you on what could be an almost empty playing field.

Here are seven ways you can leverage the recession to your advantage…

Twitter For Business – Intro

  Much has been written about Twitter for business.  It can be used in many ways – if you have a twitter account, you have probably seen various companies using it in different ways.  This video gives quick tips for using Twitter for business.  For a more detailed review, you will want to watch the…