Why Building Your Practice With Referrals Doesn’t Work Like It Used To
Getting referrals used to be one of the proven – and almost guaranteed – ways to grow a professional practice. Not so today! Today’s consumer is very different from the consumer of yesterday. They expect to take a much more active role in both the decision to seek services and the choice of whom to select to provide those services, even when they get a referral.
So, what do you need to do to increase the likelihood that the consumer will accept the referral and schedule an appointment? Here are a few suggestions…
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