Do Colors Really Make a Difference?

A fun look at the emotions stirred by various colors.

 

Colors can have a powerful effect on us, even though we may not be aware of their impact. Businesses have long used colors as part of their marketing strategy.

For example, have you noticed that fast food restaurants tend to use the colors red, orange and yellow? That’s because these colors together are known to stimulate the appetitie.

Here’s a fun look at the “meaning” of some basic colors. How will you use color in your marketing materials?

Red
passion, energy, dominance, attention

Pink
gentle, tender, pleasant, sweet

Orange
stimulates appetite, warmth, assurance, revitalizing

Yellow
sunshine, intellect, confidence, stimulates the mind

Green
growth, prosperity, life, money, relaxing, spiritual rejuvenation, fruitfulness

Blue
business, professional, peace, healing, patience, calming, loyalty, tranquility

Purple
power, royalty, spirituality

Brown
hesitation, muddy, unclear

Brown – Earthy Tones
warmth, intimacy

Black
wisdom, mourning, loss, elegant, sophisticated, can also convey simplicity

Gray
neutral, technology

White
pure, clean, simple

Jewel Tones
regal, money, opulant, excessive