|A fun look at the emotions stirred by various colors.|
Colors can have a powerful effect on us, even though we may not be aware of their impact. Businesses have long used colors as part of their marketing strategy.
For example, have you noticed that fast food restaurants tend to use the colors red, orange and yellow? That’s because these colors together are known to stimulate the appetitie.
Here’s a fun look at the “meaning” of some basic colors. How will you use color in your marketing materials?
passion, energy, dominance, attention
gentle, tender, pleasant, sweet
stimulates appetite, warmth, assurance, revitalizing
sunshine, intellect, confidence, stimulates the mind
growth, prosperity, life, money, relaxing, spiritual rejuvenation, fruitfulness
business, professional, peace, healing, patience, calming, loyalty, tranquility
power, royalty, spirituality
hesitation, muddy, unclear
Brown – Earthy Tones
wisdom, mourning, loss, elegant, sophisticated, can also convey simplicity
pure, clean, simple
regal, money, opulant, excessive