Five Myths of Adding Value

Here are five misconceptions about adding value. Don’t let these myths fool you into missing a great opportunity to bring more value to your clients.

  1. Adding value means lowering your prices.
  2. Adding value means adding to your own costs just to provide free services or something extra for which everybody else is charging.
  3. Adding value means taking more time than you can afford to invest.
  4. Adding value is only necessary when most of your competitors are already doing it. If nobody else is, you don’t need to either.
  5. Adding value looks phony to the client. Nobody wants all those give-aways, they are only going to throw them away.

None of these myths has to be true. Make adding value a fun project for you and your staff as you work to identify how this might be done in your business.