Your marketing message is at the core of your ability to attract your ideal client to your private practice and convey to them that you are the best – and most desired – option for getting their problem resolved.
Click the title above to check out the five jobs of your marketing message…
Are you rushing in to try out marketing techniques everytime you hear a new one? Just because everyone else seems to be doing it doesn’t mean it works. Here’s what to do first…
Read moreThinking of making a video? Great! Video has become popular as an online communication tool and it can be very
Read moreAuthoritative articles are a great tool for establishing credibility with potential clients. Presented as a White Paper, Special Report or
Read moreOuch! That’s what my colleague said when she previewed this post. “It’s the truth” she says “…but it sure hurts to read it.” (…click the title to read the full article…)
Read moreYou’ve been contacted by a reporter for a story and you can’t believe your good fortune. Visions of reprints, television interviews and radio coverage dance in your head. You’re already planning the celebration. Before you get carried away, here are a few guidelines for talking with the media that will…
Read moreUse this simple technique to analyze your competitors and identify market opportunities in five minutes. You’ll be able to quickly
Read more“Why would a potential client be looking for me on Twitter?” Truth is, they probably aren’t…but that doesn’t mean they
Read moreBusiness cards, Moms and success. Yep, sometimes these three items can be a pivot point. Find out where you might want to make changes…and read about the Mom who just didn’t know enough about her son’s work.
Read moreMarketing doesn’t have to be complicated and it doesn’t have to take a long time to get it going. Here are five no-brainer ways to market your private practice. Most of them you can start doing today.
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