Are You Visible to Your Prospective Clients?

If your best or ideal clients don’t know you exist, you are not visible. If they can’t find you when they start looking for someone who offers the services that you provide, you are not visible.

Are you the best kept secret in town?

Click the “Read More” button to learn what it takes if you want prospective clients to know about your services when they are looking to find someone.

Read more

Ask Dianne: How Do We Get More Referrals in Our Private Practice?

Of all the questions I receive on an on-going basis, “how do I get more referrals” has got to be at the top of the list.

Most people approach referrals from their own perspective, one of needing something that the other has (the ability to make a referral), rather than from the viewpoint of the one expected to provide the referral.

Here’s a recent question from a practice with two partners, one of whom wants to host a party to boost referrals…

Read more

Ask This Provocative Question Before Dec. 31st

I recently saw a question someone posed that caused me to pause. In so many words, it asked: Are you – right now – where you expected to be with your business this year? Did you achieve what you intended when you set your goals and made your plans at the start of 2010?

What a question!

The value of this question is that it keeps you from proceeding down the same path as before – and ending up in this same place again next year. Keep reading to find out how you can make 2011 the year your practice takes off!

Read more

Is your Brand Personality Attracting Clients?

The personality of your practice can be attractive and help pull clients in…or it could be a deterrent and push people away. Which is happening with your practice? When your brand personality is aligned with your goals, it’s easier for potential clients to see themselves working with you to resolve their issue. Here are a few tips for getting started…

Read more