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One usually thinks of a legal or consulting firm when the term "Rainmaker" comes up, but getting referrals is key to the success of most professional service practices.
Historically, the Rainmaker is the person who generates most of the new business for the firm. The one who is best known for bringing in new clients, big accounts, more orders or getting referrals. The "rain", of course, is the dollars this new business brings to the company. Being in private practice, you'll want a Rainmaker for your business, too. Perhaps it will be you. Developing the skills of a Rainmaker can be a real asset for your practice. If you're thinking "that's not me", take another look. It may be easier than you think. Let's note the obvious first. Here's a quick look at what you'll be doing through rainmaking:
(...and how to get them to do it) ~Twelve Rainmaker's Secrets |
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