{"id":100,"date":"2009-02-04T18:23:58","date_gmt":"2009-02-04T23:23:58","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=100"},"modified":"2009-02-04T18:23:58","modified_gmt":"2009-02-04T23:23:58","slug":"how-to-write-website-content","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/how-to-write-website-content","title":{"rendered":"How to Present Your Website Content"},"content":{"rendered":"<p>There are two kinds of website readers:<\/p>\n<ul>\n<li>Those who read everything.<\/li>\n<li>Those who skim to find specific content.<\/li>\n<\/ul>\n<p>As you write for your website, remember that most people do not read a website the same way they might read a book, article or newspaper.\u00a0\u00a0 For those who skim, you&#8217;ll want to take special measure to be sure you don&#8217;t lose them from your webpage before they &#8220;get&#8221; your message.\u00a0<\/p>\n<p>Here&#8217;s what skimmers do&#8230;<\/p>\n<p>Skimmers will skim through your website looking for their own key words. When they find them, they will slow down to scan the area more closely; if they like what they see, the will go back and read more fully the areas that contain those words keywords.<\/p>\n<p>If they really like what they see, they might even read the whole page&#8230;but don&#8217;t count on it (smile).<\/p>\n<p>Here are writing tips to make sure your readers can &#8220;get&#8221; what you want to share, no matter what their reading style:<\/p>\n<ul>\n<li>use headlines and sub-headings<\/li>\n<li>write using short thought bites<\/li>\n<li>use bullet points where appropriate<\/li>\n<li>allow for pleny of white space<\/li>\n<li>avoid jargon, long sentences and complicated detail (put that onto a deeper page for those interested, or make it available as a download)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Website visitors have two different styles for reading your content &#8211; are you planning your website to appeal to them both?  (click the title to read the article)\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[48],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-websites","tag-websites"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}