{"id":1178,"date":"2009-05-21T10:38:46","date_gmt":"2009-05-21T15:38:46","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=1178"},"modified":"2009-05-21T10:38:46","modified_gmt":"2009-05-21T15:38:46","slug":"check-your-pricing-savvy","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/check-your-pricing-savvy","title":{"rendered":"Check Your Pricing Savvy"},"content":{"rendered":"<p><em>&#8220;What business owners don&#8217;t know about price would fill a shelf full of books.&#8221;<\/em> says Dan Kennedy, a\u00a0nationally renowned copywriting expert.<\/p>\n<p>In a recent article, he reviewed five faulty ways business owners attempt to make pricing decisions. Here is one faulty way, quoted directly from the article:<\/p>\n<blockquote><p><span style=\"color: #000080;\"><strong>&#8220;They make a misguided attempt to compete on price.<\/strong> <\/span><\/p>\n<p>If you can&#8217;t be THE cheapest, there&#8217;s no benefit in being almost the cheapest. Find another way to compete.<\/p>\n<p>A client of mine who consults with the restaurant industry told me about a gourmet pizza take-out and delivery shop that he&#8217;s been working with. They&#8217;re in a small city, where they compete with 127 other pizzerias. 127! They have the highest prices of all of them, they do no 2-for-1 deals &#8211; and yet they doubled their sales and more than doubled their profits last year. Key word: Gourmet.&#8221;<\/p><\/blockquote>\n<p>What&#8217;s your &#8220;key word&#8221; &#8211; your value proposition. How are you distinguishing your practice from all the others?<\/p>\n<p><em>Find your &#8220;gourmet&#8221; feature and lead with it!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing your services is a task many find challenging.  If you don&#8217;t know your value proposition, you are probably underpricing and leaving huge amounts of money on the table.  Copying what your competitors are doing may not be a smart move.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[23,44],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-profits","tag-practice-management","tag-profits"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}