{"id":120,"date":"2009-02-04T21:21:25","date_gmt":"2009-02-05T02:21:25","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=120"},"modified":"2009-02-04T21:21:25","modified_gmt":"2009-02-05T02:21:25","slug":"basic-marketing-tools-your-business-should-have","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/basic-marketing-tools-your-business-should-have","title":{"rendered":"Basic Marketing Tools Your Business Should Have"},"content":{"rendered":"<p>Here are the basic tools.\u00a0 You will want to add to this list, depending on how you plan to promote your business (for example, post cards):<\/p>\n<ul>\n<li>Business Cards and Stationary<\/li>\n<li>Practice Brochure(s)<\/li>\n<li>Special Reports, Welcome Packets and Other Information Pieces<\/li>\n<li>Websites<\/li>\n<\/ul>\n<p>You may also want to standardize\u00a0certain items, such as\u00a0a letter that you can use to <strong>request referrals<\/strong>.<\/p>\n<p>In addition to the marketing tools mentioned above, there are also other tools that you can enhance to make more effective:<\/p>\n<ul>\n<li>your fax cover sheet<\/li>\n<li>your voice mail message<\/li>\n<li>your email signature<\/li>\n<\/ul>\n<p>These are fairly simple to set-up and don&#8217;t require a financial investment to implement, yet they can be very effectice in carrying and repeating your message.<\/p>\n<p>There&#8217;s lots to consider in developing your marketing tools. Take your time to do it carefully, and you&#8217;ll have effective tools that will play a significant role in building your business with the clients you want to serve.<\/p>\n<p>* WIIFM &#8211; that radio station that everyone is tuned into: <strong>What&#8217;s In It For Me?<\/strong><br \/>\n** USP &#8211; <strong>Unique Selling Point<\/strong>. What makes your business any different from all the others out there? Why should they select you over the other choices, including the choice to do nothing?<\/p>\n<dd><\/dd>\n","protected":false},"excerpt":{"rendered":"<p>Here are the basic marketing tools that you will want for your business. Check-out these tips for getting started\u2026(click the title to read the article)\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[45],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-marketing-tools","tag-marketing-tools"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}