{"id":1603,"date":"2010-08-24T19:41:25","date_gmt":"2010-08-25T00:41:25","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=1603"},"modified":"2010-08-24T19:41:25","modified_gmt":"2010-08-25T00:41:25","slug":"is-your-brand-personality-attracting-clients","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/is-your-brand-personality-attracting-clients","title":{"rendered":"Is your Brand Personality Attracting Clients?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1660\" title=\"Portrait of a group of business people laughing against white ba\" src=\"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-content\/uploads\/2010\/08\/group-of-happy-clients300.jpg\" alt=\"Portrait of a group of business people laughing against white ba\" width=\"300\" height=\"300\" \/>Your practice has a personality.\u00a0 It&#8217;s how it &#8220;feels&#8221; to your clients when they interact with or think of your practice.\u00a0\u00a0 Smart practitioners give thought to the desired personality of their brand and take time to make sure that what they are conveying via their client touch points reflects this personality.<br \/>\n\u00a0<br \/>\nWhy is this important?<br \/>\n\u00a0<br \/>\nBecause\u00a0the personality of your practice can be attractive and help pull clients in\u2026or it could be a deterrent and push people away.<br \/>\n\u00a0<br \/>\nHere at the Private Practice Marketing Roundtable, we believe that people make buying decisions based on emotion and then use logic to justify the decision.\u00a0\u00a0 That means that your Brand Personality plays a key role in whether or not a potential client is attracted to your practice and will follow-up to become a long-term paying client.<br \/>\n\u00a0<br \/>\nBelow are a few examples of Brand Personalities (there are many, many more than these few).\u00a0 Each of these can work well for the right practice \u2013 or be a disaster if it&#8217;s in conflict with the true nature of the practice.\u00a0<\/p>\n<ul>\u00a0<\/p>\n<li>Professional<\/li>\n<li>Exclusive<\/li>\n<li>Academic<\/li>\n<li>Fun and Playful<\/li>\n<li>Warm and Nurturing<\/li>\n<li>Technical\u00a0or Geeky<\/li>\n<li>Aloof and Distant<\/li>\n<li>Quiet and Focused<\/li>\n<li>Dignified and Serious<\/li>\n<\/ul>\n<p>\u00a0<br \/>\nAs you read each example, think about what it would &#8220;feel&#8221; like to interact with your practice if that were its personality.\u00a0\u00a0 Is this what you want your clients to feel?<br \/>\n\u00a0<br \/>\nDoes the personality of your practice match what you want your clients to perceive about your practice?\u00a0 If not, define or describe the Brand Personality that you want and then take the needed steps to bring your practice in-line with what you want to project. It can be an important step in aligning your practice with your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The personality of your practice can be attractive and help pull clients in\u2026or it could be a deterrent and push people away.  Which is happening with your practice?  When your brand personality is aligned with your goals, it&#8217;s easier for potential clients to see themselves working with you to resolve their issue.  Here are a few tips for getting started&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,7,10],"tags":[13,14,42,11],"class_list":["post-1603","post","type-post","status-publish","format-standard","hentry","category-featured","category-rainmaking","category-wow-practice","tag-getting-new-clients","tag-marketing","tag-rainmaking","tag-the-wow-practice"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}