{"id":161,"date":"2009-02-05T18:21:01","date_gmt":"2009-02-05T23:21:01","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=161"},"modified":"2009-02-05T18:21:01","modified_gmt":"2009-02-05T23:21:01","slug":"five-myths-of-adding-value","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/five-myths-of-adding-value","title":{"rendered":"Five Myths of Adding Value"},"content":{"rendered":"

Here are five misconceptions about adding value. Don’t let these myths fool you into missing a great opportunity to bring more value to your clients.<\/p>\n

    \n
  1. Adding value means lowering your prices.<\/li>\n
  2. Adding value means adding to your own costs just to provide free services or something extra for which everybody else is charging.<\/li>\n
  3. Adding value means taking more time than you can afford to invest.<\/li>\n
  4. Adding value is only necessary when most of your competitors are already doing it. If nobody else is, you don’t need to either.<\/li>\n
  5. Adding value looks phony to the client. Nobody wants all those give-aways, they are only going to throw them away.<\/li>\n<\/ol>\n

    None of these myths has to be true. Make adding value a fun project for you and your staff as you work to identify how this might be done in your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Don’t get caught up in the myths surrounding value. Explore these five myths… (click the title to read the full article)…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[25,11],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-wow-practice","tag-adding-value","tag-the-wow-practice"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}