I am a participant on several discussion lists. It never ceases to amaze me the random approach some folks take to marketing their business. On some lists, whenever someone mentions that they used a particular tactic, the emails start to fly with questions about cost, suppliers, etc. Rarely is there a discussion on effectiveness and almost never are there comments on target markets, messages or client benefits.<\/p>\n
Jumping on the bandwagon because everyone else seems to be doing it or because someone’s idea created a lightbulb moment for you is no reason to toss good sense aside and start throwing money at random marketing ideas.<\/p>\n
Do you really need a yellow page ad? Is that actually where your prospect goes first to look for your type services?<\/p>\n
Are post cards the way to go? Who are you going to mail them to?<\/p>\n
I had a new client comment the other day that their expensive television ad campaign last fall didn’t yield a single new client.<\/p>\n
No planning. No measurements. The results should have been no surprise.<\/p>\n
Random marketing sometimes yields ZERO results, and chances are, you’re going to spend a bundle learning that lesson if you chase after someone else’s approach instead of planning for your own success.<\/p>\n
Remember, these are the FIRST questions to ask:<\/p>\n
Use this information to develop WHAT you want to convey (right marketing message to the right audience), THEN you can start evaluating how best to get the word out.<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you rushing in to try out marketing techniques everytime you hear a new one? Just because everyone else seems to be doing it doesn’t mean it works. Here’s what to do first…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[45],"class_list":["post-1667","post","type-post","status-publish","format-standard","hentry","category-marketing-tools","tag-marketing-tools"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}