{"id":2282,"date":"2013-06-02T23:38:37","date_gmt":"2013-06-02T23:38:37","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=2282"},"modified":"2013-06-02T23:38:37","modified_gmt":"2013-06-02T23:38:37","slug":"is-your-practce-ready-for-summer-avoiding-the-pitfalls","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/is-your-practce-ready-for-summer-avoiding-the-pitfalls","title":{"rendered":"Part 2 &#8211; Is Your Practice Ready for Summer?"},"content":{"rendered":"<p>(Continued from <a href=\"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/is-your-private-practice-ready-for-summer\/\">Part I<\/a>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-2225\" title=\"beach-ball2\" src=\"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-content\/uploads\/2011\/05\/beach-ball2-150x150.jpg\" alt=\"Part Two\" width=\"150\" height=\"150\" align=\"right\" \/><\/p>\n<p><em>What are your plans for the summer? <\/em><br \/>\n\u00a0<br \/>\nThat&#8217;s the question your client is pondering, too, now that Memorial Day has passed.\u00a0 With most people looking forward to more relaxation, time for outdoor activities, and a get-away or two, it&#8217;s not hard to image that your client&#8217;s attention may move away from working with you and more towards getting in as much summer fun as possible.<br \/>\n\u00a0<br \/>\nYet continuing your work together during the summer months is important to their progress.\u00a0 And, let&#8217;s face it.\u00a0 An appointment calendar filled with missed or cancelled appointments is not good for the on-going health of your practice.\u00a0<br \/>\n\u00a0<br \/>\nThis week I&#8217;m sharing tips for keeping your clients engaged and committed to the work they are doing with you.\u00a0 Yesterday we talked about the value of staying in communication with clients between visits.\u00a0\u00a0<br \/>\n\u00a0<br \/>\n<em>Today&#8217;s tip is:<\/em><br \/>\n\u00a0<br \/>\n<strong>Set an expectation for continuing your work together during the summer by talking about summer plans.\u00a0<br \/>\n<\/strong>\u00a0<\/p>\n<ul>\n<li>Be direct.\u00a0 Talk about the tendency to lose focus during summer.\u00a0 Work together to strategize ways to keep this from happening.\u00a0 Where appropriate, create an action plan that helps them avoid getting sidetracked.<\/li>\n<li>Ask about vacation plans so that your client knows that you expect them to continue your work together even though there may be changes in the usual appointment time while they are away.<\/li>\n<li>Be flexible with your scheduling so you can accommodate their vacation plans or changes in their routine.\u00a0 If kids are home from school, that may present new issues for them in keeping appointments.<\/li>\n<li>If it seems appropriate, use reminder phone calls or reminder emails sent 24-48 hours ahead of the scheduled appointment time.<\/li>\n<\/ul>\n<p>Addressing your expectations in a direct fashion has more advantages than simply hoping clients will keep their appointments.\u00a0 You&#8217;ll find out upfront where potential problems exist, giving you an opportunity to work together to create solutions that work for you both.<br \/>\n\u00a0<br \/>\nStay tuned!\u00a0<\/p>\n<p>Tomorrow I&#8217;ll talk about making the most of your marketing during the summer.<\/p>\n<p>(<a href=\"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/part-3-summer-pitfalls-ramp-up-your-marketing\/\">Read Part 3 of this article here<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Continued from Part 1)<\/p>\n<p>Your client&#8217;s desire for summer fun can translate into missed or cancelled appointments if you don&#8217;t step up and address the topic before it becomes an issue.  Addressing your expectations in a direct fashion has more advantages than simply hoping clients will keep their appointments.  Follow these tips to get started&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[33,47,19],"class_list":["post-2282","post","type-post","status-publish","format-standard","hentry","category-profits","tag-client-retention","tag-musings","tag-practice-success"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}