{"id":32,"date":"2009-02-01T23:37:10","date_gmt":"2009-02-02T04:37:10","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=32"},"modified":"2009-02-01T23:37:10","modified_gmt":"2009-02-02T04:37:10","slug":"creating-a-wow-practice-three-secrets-to-succes","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/creating-a-wow-practice-three-secrets-to-succes","title":{"rendered":"Creating a “Wow! Practice” – Three Secrets to Success”"},"content":{"rendered":"

Carefully blend three ingredients to create an experience that will have your clients spreading the word about your practice – and returning to experience it again and again.<\/span><\/p><\/blockquote>\n

Like most professionals in private practice, you know all to well that the services you provide are very similar to what your competitors are providing.\u00a0 If you’ve been using the materials here at The Private Practice Marketing Roundtable, you’ve been working to differentiate yourself.<\/p>\n

However, if you are just looking on the surface, it’s hard to find that much difference.<\/p>\n

But clients do have a reason for choosing you over your competitors. In this busy world we live in, where everything seems to be “rush n’ go”, a service professional providing that little something extra is a welcome experience, one that clients are glad to return for again – and will gladly boast about to all their friends and associates. And all that sharing can translate into referrals and repeat visits for you!<\/p>\n

So, you can<\/strong> differentiate yourself!<\/p>\n

Here’s why: Differentiation doesn’t mean that you are doing something that absolutely no one else is doing. It means that you become known for that “something” as no-one else is known.<\/p>\n

Remember those old Folgers Coffee ads? They differentiated the coffee as being the “mountain<\/span> grown”. Would it surprise you to learn that all coffee is mountain grown – that’s the only place it will grow!<\/p>\n

So, being “mountain grown” isn’t different from any other coffee – but it is the difference in the consumer’s mind.<\/p>\n

What’s the difference in your client’s mind?<\/p>\n

Going back to the earlier point about client’s having a reason for choosing you over your competitors, here’s a secret you can effectively employ:<\/p>\n

Create a “Wow! Practice”<\/strong><\/p>\n