{"id":55,"date":"2009-04-09T07:30:27","date_gmt":"2009-04-09T12:30:27","guid":{"rendered":"http:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/?p=55"},"modified":"2009-04-09T07:30:27","modified_gmt":"2009-04-09T12:30:27","slug":"so-what-do-profits-have-to-do-with-marketing-funny-you-should-ask","status":"publish","type":"post","link":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/archives\/so-what-do-profits-have-to-do-with-marketing-funny-you-should-ask","title":{"rendered":"So, What Do Profits Have To Do With Marketing? Funny You Should Ask&#8230;"},"content":{"rendered":"<p style=\"padding-left: 30px;\"><em><span style=\"color: #000080;\">&#8220;Profit is the result of the performance\u00a0\u00a0of the business in marketing, innovation and productivity. It is the test -the only effective test &#8211; of performance.&#8221;\u00a0<\/span>\u00a0\u00a0 ~ Peter Drucker <\/em><\/p>\n<p>Marketing, as covered in our <strong>free <\/strong>Special Report: <a href=\"\/ppmr-members\/wp-content\/documents\/ppm101.pdf\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\">Private Practice Marketing 101<\/span><\/span><\/a>, includes every aspect of your business:<\/p>\n<ul>\n<li>your services<\/li>\n<li>your pricing strategy<\/li>\n<li>your advertising and promotional campaigns<\/li>\n<li>the place &#8211; or method of delivery &#8211;\u00a0of your services.<\/li>\n<\/ul>\n<p>Each one of these factors impacts the profitability of your practice.<\/p>\n<p>Yet even if you&#8217;ve got all those things &#8220;right&#8221;, and you&#8217;re enjoying a moderate success, if the success doesn&#8217;t translate into significant increases in profits, then there is still a missing piece.<\/p>\n<p>There are\u00a0&#8220;behind the scenes&#8221; fundamentals that it takes to build a profitable practice.\u00a0\u00a0\u00a0This includes\u00a0improving <a href=\"\/ppmr-members\/wp-content\/documents\/Increase-Your-Cash-Flow-in-30-Days_Updated-for-2009.pdf\" target=\"_self\"><u>cash flow<\/u><\/a>. When you don&#8217;t have the cash to run your business, you won&#8217;t have the cash to implement marketing campaigns or promotional activities to grow your practice.<\/p>\n<p>If you&#8217;ve been bringing in enough to keep things going, but not enough to effectively promote your business, fund your retirement at the levels you desire, build the house you&#8217;ve dreamed of having, or even to take the vacations that you want, it&#8217;s time to back-up and examine what&#8217;s missing.<\/p>\n<p>To paraphrase Peter Drucker&#8217;s quote above, <strong><span style=\"color: #000080;\">profits are the only real measure of success in business<\/span><\/strong>.<\/p>\n<p>So, what are those &#8220;behind the scenes&#8221; fundamentals?\u00a0<\/p>\n<p>Start by being very clear on who your best client is (their profile or description).\u00a0 Next, focus on shaping your service offerings to attract this client.\u00a0 To get started, dial-in to our free teleclass:<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #217399;\">7 Keys to Identify and Target Your Ideal Client<\/span><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #217399;\">Free Teleclass &#8211; Tuesday, April 14th &#8211; 8:00 p.m. Eastern<\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #217399;\">5PM Pacific &#8211; 6PM Mountain &#8211; 7PM Central<\/span><\/h3>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">If you believe that &#8220;everyone&#8221; is a potential client, then you are missing an opportunity to grow your practice the most effective way &#8211; through knowing your clients and targeting your marketing effort (services\/products, price, promotion, etc.) specifically to your niche.<\/p>\n<p style=\"text-align: left;\">Designed for self-employed professionals who are re-evaluating where they are with their practice with a goal of getting more new clients, this is a lively, interactive session where you will discover why you aren&#8217;t getting the results you want and how to identify and target your best client.<\/p>\n<ul>\n<li>Why you might not be getting the results you want<\/li>\n<li>How to identify the market that&#8217;s right for your business<\/li>\n<li>How to target that market<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>To register<\/strong>, leave a comment below and you will receive the dial-in instructions by email.<\/p>\n<p style=\"text-align: left;\">Register today and I&#8217;ll &#8220;see you&#8221; on the call!<\/p>\n<p style=\"text-align: left;\">Dianne<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Profit is the result of the performance  of the business in marketing, innovation and productivity. It is the test &#8211; the only effective test &#8211; of performance.&#8221;   &#8211; Peter Drucker <\/p>\n<p>If you&#8217;ve been bringing in enough to keep things going, but not enough to: <\/p>\n<p>1.  Fund your retirement at the levels you desire.<br \/>\n2.  Build the house you&#8217;ve dreamed of having.<br \/>\n3.  Effectively promote your business.<br \/>\n4.  Or even to take the vacations that you want&#8230;<\/p>\n<p>It&#8217;s time to back-up and examine what&#8217;s missing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,16],"tags":[14,44],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-featured","category-headline","category-profits","tag-marketing","tag-profits"],"_links":{"self":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privatepracticemarketingroundtable.com\/ppmr-members\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}