Why Building Your Practice With Referrals Doesn’t Work Like It Used To

Using referrals to grow a private practice does not work like it used to work.

Getting referrals used to be one of the proven – and almost guaranteed – ways to grow a professional practice. Not so today! Today’s consumer is very different from the consumer of yesterday. They expect to take a much more active role in both the decision to seek services and the choice of whom to select to provide those services, even when they get a referral.

So, what do you need to do to increase the likelihood that the consumer will accept the referral and schedule an appointment? Here are a few suggestions…

Spending, Spending, Spending…

Are you spending too much money on things in your business – or life – without even thinking about it? Sometimes the money you want for marketing is right there – it just needs to be reallocated. Here are a few ideas that just might yield the funds you want for marketing your private practice.