Your marketing message is at the core of your ability to attract your ideal client to your private practice and convey to them that you are the best – and most desired – option for getting their problem resolved.
Click the title above to check out the five jobs of your marketing message…
If your best or ideal clients don’t know you exist, you are not visible. If they can’t find you when they start looking for someone who offers the services that you provide, you are not visible.
Are you the best kept secret in town?
Click the “Read More” button to learn what it takes if you want prospective clients to know about your services when they are looking to find someone.
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I had an interesting conversation the other day with a friend who is helping his parents through the process of moving from their home of many years to a retirement community. As you might imagine, there are a lot of details to be handled.
It has also turned out to be a good time to…
Read moreGot a question about marketing your private practice? Click here to submit your question and get a personal response direct from Dianne Dawson, Practice Development Strategist.
Read moreOf all the questions I receive on an on-going basis, “how do I get more referrals” has got to be at the top of the list.
Most people approach referrals from their own perspective, one of needing something that the other has (the ability to make a referral), rather than from the viewpoint of the one expected to provide the referral.
Here’s a recent question from a practice with two partners, one of whom wants to host a party to boost referrals…
Read moreIf you’re like me, you are excited about this New Year that is upon us. It’s a great time to assess what went well in 2010 and to make plans for an even better year in 2011.
If you are doing your planning this week, here are a few suggestions to make your New Year financially bright…
Read moreI recently saw a question someone posed that caused me to pause. In so many words, it asked: Are you – right now – where you expected to be with your business this year? Did you achieve what you intended when you set your goals and made your plans at the start of 2010?
What a question!
The value of this question is that it keeps you from proceeding down the same path as before – and ending up in this same place again next year. Keep reading to find out how you can make 2011 the year your practice takes off!
Read moreThe personality of your practice can be attractive and help pull clients in…or it could be a deterrent and push people away. Which is happening with your practice? When your brand personality is aligned with your goals, it’s easier for potential clients to see themselves working with you to resolve their issue. Here are a few tips for getting started…
Read moreSome of us are wearing an old hat.
It’s the one we first put on when we decided to go into business. You know…back then, before you really knew what being in business was all about.
It’s the one with all those silly flowers – or rather, ideas. Silly ideas.
Like the idea that you can’t…
Read more“Why would a potential client be looking for me on Twitter?” Truth is, they probably aren’t…but that doesn’t mean they
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