Is Your Private Practice Ready for Summer?

beach-ball2Summer is here and with it many people’s minds turn to vacations, weekend get-aways, family activities and a host of invitations to weddings, outdoor BBQs and day trips to the lake or beach. 

With all these fun things to consider, it’s easy to see how your clients and potential clients may put you and your services on a back burner.

But it doesn’t have to be that way if you start planning now to keep your clients engaged and committed to the work they are doing with you. 

Over the next few days I’ll be adding tips for keeping your practice thriving during the summer months.

To get you started, here’s the first tip:

Make it a point to stay in communication with your clients between visits. 

  • If you don’t already have one, now’s the time to put in place a practice newsletter that gets sent to all of your clients. 
  • Watch out for articles of particular interest to each individual client, whether it’s related to the work  you are doing together or a hobby or special interest that you know that they have.  Clip the article and attach a personal note before dropping it in the snail mail for them.
  • Remember birthdays and anniversaries with a card.
  • Include them on your mailing list when you send out a press release about your practice when it covers an aspect of interest to them.

Increasing communications help to keep you “top of mind”, making it more difficult for your client to put you on a back burner as they make plans for enjoying their summer. 

Missed appointments and losing momentum are not helpful to your clients, so making this extra effort can help to keep them focused on achieving their goals while enjoying the summer, allowing them to get closer to living the life they want to live. 

And, that’s why they came to you, isn’t it?

(Read Part 2 of this article here.)